Chelsea in Bloom: What To Expect in 2024

The Essence of Chelsea in Bloom

As the spring air fills with a hint of warmth, we eagerly anticipate the return of Chelsea in Bloom, the illustrious floral festival that runs concurrently with the RHS Chelsea Flower Show.

This enchanting event, produced by Cadogan in partnership with the Royal Horticultural Society (RHS), transforms the streets, squares, and facades of Chelsea into a breathtaking floral paradise. In 2023, Chelsea in Bloom is set to surpass its previous editions, promising an even more spectacular display.

Chelsea In Bloom 2024: The Ultimate Guide

When and Where

Date: May 2024

Chelsea in Bloom 2024 is scheduled to take place from the 22nd to the 27th of May. This year, the event will see RHS judges collaborating with a lifestyle judge to bestow awards in categories like Gold, Silver, Bronze, and Merit. The public will also have a say in choosing the 'People’s Champion' through online voting.

2023 Theme: Flowers on Film

The theme for Chelsea in Bloom 2023 was 'Flowers on Film', a nod to iconic characters, storylines, and the cinematic heritage of Chelsea. Participants will draw inspiration from films linked to Chelsea, such as 'A Clockwork Orange', 'Withnail and I', 'A Good Year', and 'Skyfall'. This theme celebrates the area's rich cinematic history, including being the site of the first-ever moving picture created by William Friese-Green on King’s Road.

Not-to-Miss Highlights

• Oscars-themed Installation: Expect a grand Oscars statue and an interactive red carpet on Pavilion Road.
• Cinematic Celebration at Sloane Square: Featuring rickshaw rides and walking tours, designed by All for Love London.
• Whimsical Installations: Look out for 'The Carlton Kong' at The Carlton Tower Jumeirah, Jo Malone’s collaboration with Ricky Paul Flowers, and a Parisian-inspired display at Diptyque.

The Floral Journey Continues

The floral festivities extend along King’s Road and Sloane Street, enveloping Dovehouse Green, Royal Avenue, and Duke of York Square. Each location promises a unique display, immersing visitors in a world where cinema and floristry intertwine beautifully.

Stay Informed

For the latest updates and a full program reveal, visit Chelsea in Bloom's official website.

Conclusion

Chelsea in Bloom 2023 is not just a floral exhibition; it's a celebration of art, cinema, and nature's beauty, promising an unforgettable experience for all who attend. Join us in witnessing this spectacular event, where flowers and films come together to create a mesmerizing spectacle in the heart of Chelsea.