Torstig, a trailblazer in the realm of alcohol-free bars from Brighton, is set to dazzle Londoners with its unique flair in Hoxton.

For a limited time, from January 5th to 20th, Torstig (Danish for "thirsty") showcases its commitment to revolutionising the alcohol-free beverage industry as the Official Bar for Dry January 2024.

Pioneering a Sober Lifestyle: Torstig's Vision and Mission

Danielle Houliston, Director of Fundraising and Engagement at Alcohol Change UK, expressed her excitement about Torstig's participation: “Torstig’s endeavor in providing a diverse range of alcohol-free beverages is crucial for those embracing sobriety, whether it's for Dry January® or as a year-round lifestyle choice. Their significant role in helping individuals regain control over their drinking habits through delightful alcohol-free alternatives is commendable."

Crafting the Perfect Alcohol-Free Cocktail: Torstig's Expertise and Innovation

Torstig's expertise lies in creating non-alcoholic cocktails that mirror the classic favourites. Their secret? Extensive research and premium alcohol-free ingredients. This innovative pop-up event promises a variety of engaging activities and collaborations, enhancing the alcohol-free drinking experience.

The Founders’ Vision: A Nod to Copenhagen's Sober Culture

Founded by Luke and Emmi, a couple passionate about Copenhagen's sober culture, Torstig reflects their dedication to high-quality, alcohol-free alternatives. Their handcrafted cocktails are designed to appeal to traditional cocktail aficionados, maintaining familiar flavors with a twist.

Signature Sips: Exploring Torstig's Non-Alcoholic Cocktail Menu

The Hoxton pop-up will feature top picks like:

• Tumbol: A Negroni-inspired creation, blending hibiscus-based spirit with Danish Gin and AF dry Vermouth, offering a complex mix of bitterness and floral sweetness.

• Orso: Mirroring an Old Fashioned, Orso combines alcohol-free ingredients to deliver a rich, caramel-like flavor with a smoky finish.

Other highlights include Agerup (Margarita), Lokken (Clover Club), Logstor (Dark and Stormy), Humlum (Pornstar Martini), Strandby (Espresso Martini), Ringkobing (Amaretti Sour), and more.

Affordable Luxury: Pricing and Ingredients

Priced competitively at £9 for cocktails and £7 for simple serves, Torstig prides itself on using predominantly British-made ingredients. The menu also boasts 'mood-altering' beverages featuring active plant ingredients, along with popular brands like Strykk.

A Unique Ambiance: The Design and Layout of the Hoxton Pop-Up

Echoing the Brighton flagship's aesthetics, the Hoxton pop-up is adorned with a muted green and purple colour scheme, half-cork-clad walls, and angular tabletops. A distinctive lightbox marks its entrance, inviting guests into this unique sober experience.

Staying Connected: Follow Torstig’s Journey

For event details and more, follow Torstig’s journey on Instagram and their website. The pop-up will run from January 5th to January 20th at 93 Kingsland Road, promising an unforgettable sober adventure.